You probably chat with both men and women just about every day, right? Do you know if they are hearing your message in the same way, or do men and women understand things differently?

And when it comes to the selling of your products or services, is it smart to speak to them different?

Many public relations experts believe this as a fact. Marsha Friedman, CEO of EMSI, a national publicity firm says that, "The fact that we are made up and raised differently, men and women process information differently."

Men tend to simplify and strip away extraneous detail due to the fact that they believe in beginning with the crucial point and supplying extra detail only when requested. Marsha Friedman says, "Women on the other hand yearn for the details. Women are interested in the entire story, not just elements." Many times these observations are overlooked!although they are steeped in fact. Marsha Friedman says," If your product specifically targets men or women, it's a good idea to pay attention to how you talk to them." If you're out there doing TV and radio interviews you should really be aware of this difference.

For example !'Report Talk Versus Rapport Talk'

When it comes down to it men want the facts, or "reports", while women want a more conversational approach or "rapport."

So how can you use this when you are interviewed next on television and talk radio?

So if women and men do communicate differently, how can you incorporated this in your marketing, public relations and publicity efforts? When it comes to communicating the message of your company, product or service to women, you should really try to relate personal stories that will move the audience, while supplying as many facts as possible.

On the other hand, when focusing on the male market, get to the point! Marsha Friedman says, "Tell them the how, when and why of your product."

And what if you're speaking to both men and women? The best idea is to combine the two communication methods. Personalize your information and give out the nuts and bolts in your own particular style. So there! A few worthwhile tips that will help you when using TV and Talk Radio PR to promote your product! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.