Chatrooms, tacky banner exchanges and cutesy emoticons dominated the Web 1.0 world. Web 2.0 moved away from all of that moving into interactivity, dynamic and user-generated content. In order to effectively navigate the Web 2.0 world, you'll first need to recognize the icons of this new social networking and social bookmarking world. With websites impacting web surfing like Myspace, Bebo, Facebook and Ning, social bookmarking websites including Digg, Del.icio.us, StumbleUpon, and the biggest success story in dynamic, interactive content Wikipedia, Web 2.0 has truly come into his own.

Savvy Internet marketers look at the new social interactivity as a dynamo of solid traffic. Using a 2.0 platform guarantees interactivity, community and a stream of visitors looking to buzz backlink and comment on what's going on in the Web 2.0 universe. Through word-of-mouth, email and traditional publicity, people are flocking to sites that perpetuate the feeling that they are important. While all this traffic is terrific, getting the snowball rolling can prove a bit daunting at first.

But hang on a minute! Is this as easy as it seems?

Nope, it ain't. Web 2.0 marketing requires tremendous amount of time and effort, and yet you can't always figure out for sure whether you will get casual visitors (who just hang around and leave) or hardcore shoppers who're willing to swipe their cards. Here then are some fundamental guidelines for making your Web 2.0 marketing campaign successful:

1. Your website must look chic, sport quality content that is informative as well as entertaining, and the copy must be written by an expert.

2. People hang around social networking websites to kill time, not to buy stuff. So, if you have to divert them to your websites you must use killer tools (entertaining videos, games, audios, commentary, etc.) that will hook them up instantly. You cannot hoist a sales pitch on a Web 2.0 site! You have to be innovative and plant some cool entertaining content if you want to attract them to your website.

3. You shouldn't approach your Web 2.0 marketing campaign in a half-hearted manner. If you have decided to go the whole hog, then you must put in a whole lot of time and effort to plug in informative-cum-entertaining content, and finally you can leave a small link in your signature that links to your website.

4. On Web 2.0 websites, your goal is to make pals, not sell. So, your posts have to be informal and conversational, devoid of heavy jargon.

5. You cannot expect Web 2.0 marketing to draw traffic to your website the way PPC advertisements or SEO (Search Engine Optimization) tactics do. You have to be ready for less.

6. You should get into Web 2.0 marketing if and only if your website is generating good sales. If your sales are mediocre or you have just set up a website, then this is not the time to go for Web 2.0 marketing.

These were the fundamental principles of Web 2.0 marketing. Go for it!

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